Renault has ditched its signature shiny silver and moved to a monochrome emblem straight out of the flat design handbook. It's an angular affair, which is quite similar to Peugeot's recent redesign of their iconic lion emblem. For Gilles Vidal, Renault's Brand Designer, the diamond fundamentally embodies Renault. To preserve this universal geometric shape was an obvious choice. "We have rethought it to become more iconic, simple and meaningful, a true timeless signature, without superfluous effects or colors, with a contemporary takeover of the lines, an essential part of our graphic heritage," he explains. Vidal says that the “symbol of the future” strikes a “balance between recognition of the brand’s heritage and entering a new era”. It also seeks to accompany the changes at the marque, as Renault expands further into the fields of electrification and wider mobility.
The black and white logo appears without any of the typography that has appeared on previous versions. “We have rethought it to become more iconic, simple and meaningful, a true timeless signature,” the designer adds. It will become an “essential part of our graphic heritage”. Uncluttered, with no signature or typography, this new logo has been designed to live in movement. The flat treatment facilitates its animation, for example on video or digital media, but also on vehicles, for their welcome sequence. This new logo will be gradually applied to Renault vehicles. It will proudly appear on those to be launched next year. "By 2024, the entire Renault range will carry this new emblem," concludes Gilles Vidal. The new logo can be seen on the grille of the Renault 5 prototype, where the headlights appear to echo the geometric design.
So, what do you think of the new logo? Here at Startin Renault Worcester we love its simplicity and elegance, and we cannot wait to see it appear on our vehicles in the future!