DACIA LOGAN: BREAKING THE RULES
Following the purchase of the Romanian manufacturer by Groupe Renault in 1999, there is an ambitious plan for the future Dacia model: it is to be a robust, reliable and modern three-box saloon, for sale at 5,000 euros. To meet this challenge, that no manufacturer had yet overcome, Louis Schweitzer, the then CEO at Groupe Renault, has a conviction: to innovate, you have to break the rules. Boldness would come to epitomise the Dacia brand.
The Logan is built from the ground up, applying the market price as a fundamental constraint. From start to finish, the target cost (design to cost) method, unheard of at the time in the automotive industry, is applied.
Unveiled in 2004, the Logan keeps all of its promises: a record size to spaciousness ratio and essential equipment at an unbeatable retail price.
In response to demand, it is marketed throughout Europe from 2005. Costing the same as a second-hand car, the Dacia Logan makes owning a new car widely affordable. Dacia becomes the new benchmark for car purchases.