Have You Seen Dacia's New Identity?
Dacia has embraced its next chapter with the reveal of a new visual identity. Since its launch, the brand has shaken up the car market having broken the rules and pushed the boundaries to become a unique offering for consumers. As part of the brand’s new strategy, Dacia is taking on a more modern and authentic look that stays true to its philosophy, showcasing confidence, underlined by its leadership in delivering high-quality, spacious vehicles that offer the best value.
Dacia announced its latest strategy in early 2021, signalling the next chapter in its brand story. This begins with the unveiling of the refreshed logo, emblem, and colour scheme. While the ingredients behind its success remain the same, it takes on a new feel that reflects its values: simplicity, authenticity, and robustness, always at a fair price. Denis Le Vot, CEO Dacia and LADA Brands, describes Dacia as: “The brand that constantly redefines what is essential in the automotive industry.” Dacia is a brand that is accessible and attractive, in both design and price, as it provides the most advanced features and technology that are essential for the driver’s comfort and pleasure, at the best value.
The next step for Dacia's new brand identity is to introduce the new emblem and logo on all the brand's vehicles as early as next year, in the Autumn of 2022. Here at Startin Dacia Worcester, we can't wait for the first vehicle with the new logo to come through our showroom doors!