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Kia to launch nine EVs in the UK in the next five years

Date Posted: 15 March 2023

Kia has today built on its strategic commitment to become a leader in sustainable mobility with the roadmap to 2030 at the company’s 2022 CEO Investor Day virtual event. Kia plans 14 pure-electric models by 2027. 

The roadmap builds on Kia’s successful 'Plan S' strategy first announced in 2020 and reveals further details on how the company will achieve its vision to become a Sustainable Mobility Solutions Provider. 

Starting in 2023, Kia plans to launch at least two BEVs per year and build a full line-up of 14 BEVs by 2027. Compared to its previous plan to release 11 models by 2026, Kia will add two electric pickup trucks – a dedicated electric pickup truck and a strategic model for emerging markets – and an entry-level BEV model.

Kia has been undergoing a full-scale transformation which has included changes in corporate vision, logo, product and design, and strategy. To achieve the company's vision of becoming a Sustainable Mobility Solutions Provider, we will focus on accelerating the transition to future business models. We will become even more customer-centric in our approach and pursue a dynamic transformation while maintaining sound business operations.

Ho Sung Song, President and CEO of Kia Corporation

Kia has four primary targets for 2030:

  • Targeting 4 million annual vehicle sales globally in 2030
  • To establish a line-up of 14 BEV models by 2027
  • Introduce a rollout of advanced connectivity and autonomous driving 'AutoMode' functionality to all models and become the leading provider of ‘purpose-built’ (ie produced at scale for a specific purpose) vehicles for third-party fleet operators. 
  • Aim on becoming No.1 global PBV brand by 2030.

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Finance Disclosure

Startin Group Ltd and Thomas Startin Junr Ltd are Appointed Representatives of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd's permissions as a Principal Firm allows Startin Group Ltd, Thomas Startin Junr Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required

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