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Kia UK Named the Best Brand by Dealers

11 October 2023

Exciting News: Kia UK Leads the Way in Summer 2023 National Franchised Dealers Association Survey!

In the ever-evolving world of the automotive industry, accolades and recognition are not just a testament to a brand's success; they also serve as an assurance of its commitment to excellence. Kia UK Limited has achieved a significant milestone in this regard by being declared the best brand by dealers in the Summer 2023 National Franchised Dealers Association (NFDA) Dealer Attitude Survey (DAS). This prestigious accolade not only celebrates the brand's success but also underlines its dedication to delivering exceptional experiences to dealers and customers alike.

In the recently published National Franchised Dealers Association (NFDA) Dealer Attitude Survey, Kia has been recognised as the leading brand in the UK, receiving the highest rating from dealers. The survey, conducted in September 2023, attracted responses from 2,531 participants across 32 franchised networks, achieving a joint record response rate of 68%.

Dealers were asked to rate their manufacturers on a scale of 1 to 10, and Kia emerged as the top-rated brand with a score of 9.5. Kia has now achieved a top three ranking in the last 15 successive NFDA surveys, clearly underlining the strength of partnership the brand has with its dealers.

Kia has again highlighted its unwavering commitment to its dealer partners through strong dealer relations, once again returning the highest rated satisfaction score for NFDA’s Summer 2023 edition of the Dealer Attitude Survey. There is a direct correlation between positive dealer manufacturer relationships and a successful forward thinking business operation. Kia is a prime example of how the two ends can benefit by working in partnership and maintaining a balanced and constructive relationship. The automotive industry is in a transitionary period with many changes on the horizon, it is now more important than ever to work closely with dealers to better understand the challenges they are facing and the areas which require adequate support.

Sue Robinson, Chief Executive of National Franchised Dealers Association (NFDA)

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