Startin Christmas Jumper Day - Mission Christmas!

Cash for Kids is a grant-giving charity helping the children that need it most across the UK.

Mission Christmas is here to help Santa reach disadvantaged children and young people in our communities who are affected by poverty, illness, neglect or have additional needs. We believe that all children should be able to express their individuality, achieve their potential and live life to the full.

Working with grass-roots organisations that aim to make a difference to young lives, directly supporting families who often have nowhere else to go. If you're able to, please take a new and unwrapped gift to one of our drop-off points, donate cash or gifts online or sign up and get involved with some fundraising. We guarantee your support will mean that a child who's at risk of waking up to nothing on Christmas Day will have something to open.

Collectively Cash for Kids raised £21.4 million across the UK in 2021, supporting 548,102 children.

There are 2 ways to help!

1. Take your (brand new) gift donation to your local B&M before Sunday 15 December.

2. Fundraise or donate money like Startin Group did, with our dealership teams wearing their Christmas Jumpers and donating, as that will enable Cash For Kids to buy more gifts! They need this money to buy gifts for children 0-5 and 10+ who we always have a shortage of gifts for!