Peugeot’s new look has landed and there's a whole fresh perspective to explore. Whether it's online, at a showroom such as here at Startin Peugeot Worcester and Startin Peugeot Redditch, or inside a new car, we're here to turn time into quality time. It’s a new vision. The new logo has been developed around the concept of time and living in the moment, features a roaring lion’s head inside a coat of arms, and aims to reflect Peugeot’s electrification strategy and its desire to enhance the user experience through new technologies.
Julie David, Managing Director of Peugeot UK said “a new logo and brand identity are significant developments for any marque, let alone Peugeot, who has a history spanning more than 210 years. The new logo reflects our changing model line-up and new philosophy around living in the moment, and we are very excited to showcase both the logo and the brand identity to our customers this year”.
The new logo will be used across all new models, starting first with the all-new 308, which will make its world premiere later this year.