Privacy Policy
Effective Date
14 June 2025
Who We Are
This Privacy Policy applies to:
- Thomas Startin Junr Ltd (Company No. 00300464, FCA No. 521602)
- Startin Group Ltd
- Trading as: Startin Group and Adrenaline Collective
- Registered Address: Farmoor Lane, Redditch, B98 0SD
- Data Enquiries Email: gdpr@startingroup.co.uk
We are the Data Controllers responsible for how your personal data is collected, stored, and used across our websites,
dealerships, and services.
What We Collect
We may collect and process the following personal data:
- Name, date of birth, and contact details (email, phone, address)
- Driving licence details (e.g. for test drives or courtesy cars)
- Vehicle enquiry, purchase and service history
- Finance and credit application data
- Previous addresses and employment information (for finance checks)
- Bank details (for finance or direct debit purposes)
- Marketing preferences and communication history
- Device and browser information (via cookies and analytics)
- Social media interaction data (profiling and engagement insights)
- CCTV footage (on dealership premises)
- Call recordings (for training and monitoring)
- Recruitment information (CVs, application forms, interview notes)
How We Collect Your Data
We collect data when you:
- Submit enquiry, booking, or finance forms
- Visit or interact with our websites
- Sign up to marketing communications
- Enter a competition or survey
- Call or email one of our dealerships
- Visit our premises (CCTV)
- Purchase or service a vehicle
- Apply for a job
- Engage with us via social media
Legal Bases for Processing
We process your personal data under the following legal grounds:
- Consent - e.g. when you sign up for marketing communications
- Contractual Necessity - to fulfil sales, services, and finance agreements
- Legal Obligation - to comply with tax, regulatory, or legal requirements (e.g. HMRC, FCA)
- Legitimate Interests - including customer service, business improvement, fraud prevention, and security (e.g.
MOT/service reminders, CCTV, marketing based on existing customer relationship)
How We Use Your Data
We may use your information to:
- Respond to enquiries and provide customer support
- Arrange vehicle finance or service agreements
- Deliver reminders for MOTs, services, warranty or policy expirations
- Contact you about vehicles, offers, or services (with your consent)
- Improve our websites, services, and customer experience
- Analyse website usage and marketing performance
- Record calls for training and monitoring purposes
- Comply with legal and regulatory obligations
- Process job applications
- Ensure premises security (CCTV)
Data Sharing
We may share your data with trusted third parties, including:
- CRM & Dealer Management Tools: Keyloop, Dealerweb
- Marketing & Engagement Platforms: Force24, MGS360, Edynamix, CITNOW, Codeweavers
- Web Hosting/Development Providers: Bluesky Interactive (Startin), Clickdealer (Adrenaline)
- Document & Video Providers: ISTOREdocs, CITNOW
- Analytics & Ad Partners: Google Analytics, Meta (Facebook) Pixel
- Finance & Warranty Providers: third-party lenders or insurers
- Vehicle Manufacturers for customer care and warranty
- Regulatory Bodies: DVLA, HMRC, FCA
- Law Enforcement for fraud prevention or legal requests
Cookies and Tracking
Our websites use cookies and similar technologies to improve user experience, personalise content, analyse site traffic, and measure the effectiveness of our marketing communications. By accepting non-essential cookies through our cookie consent banner, you consent to the use of these technologies as described below.
We utilise Force24's marketing automation platform. Force24 cookies are first-party cookies and are only enabled once you have accepted cookies on our website.
Cookies used on our website are:
F24_autoID
- Temporary identifier stored on a local device or browser.
- Helps us track anonymous visitor activity and later associate this with a known contact where appropriate.
- If the visitor remains anonymous, the data will be deleted after six months.
- Classification: Non-essential.
- Type: First-party cookie.
- Duration: Persistent cookie, retained for up to 1 year.
F24_personID
- Unique identifier generated for an individual contact within the Force24 system.
- Enables tracking of website behaviour and form submissions across Force24-enabled websites and landing pages.
- Used to personalise communications and support audience segmentation for marketing purposes.
- Classification: Non-essential.
- Type: First-party cookie.
- Duration: Persistent cookie, retained for up to 1 year.
Information collected through Force24 cookies remains anonymous until:
- You visit our website by clicking a link from an email or SMS message sent through the Force24 platform and accept cookies on the website.
- You submit a form containing your email address on our website or a Force24 landing page.
Force24 cookies will remain on your device for up to one year unless deleted by you through your browser settings.
We also use similar technologies, including tracking pixels and link tracking, to understand engagement with our communications.
Tracking Pixels
- Marketing emails sent through Force24 contain a small invisible image known as a tracking pixel.
- This allows us to measure email opens, device and browser information, and engagement statistics.
- The tracking pixel contains a unique identifier that helps us understand how recipients interact with our communications.
Link Tracking
- Links contained within emails and SMS messages sent through the Force24 platform contain a unique tracking reference.
- This allows us to identify when a recipient clicks a link and helps us measure campaign effectiveness and engagement.
Managing Cookies
You can manage your cookie preferences at any time through our cookie consent tool or by adjusting your browser settings. Please note that disabling certain cookies may affect website functionality and your user experience.
Data Retention
We keep your personal data only as long as necessary. Examples include:
- Vehicle enquiries or purchases: up to 6 years
- Finance and warranty records: minimum 6 years
- Recruitment (unsuccessful candidates): up to 12 months
- CCTV footage: typically 30 days
- Call recordings: retained for 6-12 months
Your Data Rights
Under the UK GDPR, you have the right to:
- Access your personal data
- Rectify inaccurate or incomplete data
- Request erasure of your data (in specific cases)
- Restrict or object to processing
- Data portability - receive a copy of your data
- Withdraw consent at any time (e.g. marketing)
To exercise these rights, contact: gdpr@startingroup.co.uk
Marketing Preferences
With your consent, we may send you information about vehicles, services, promotions, or events.
You can update your preferences or opt out at any time via our website or your local dealership. All emails and SMS
include an unsubscribe option. Allow up to 14 working days for changes.
Data Security
We apply appropriate technical and organisational measures to protect your data. We regularly audit systems and train staff on data protection.
Third Party Websites
Our websites may contain links to other sites. This policy only applies to our websites. We are not responsible for the
privacy practices of external sites.
Changes to This Policy
We may update this policy periodically. The most recent version will always be available on our websites.
Contact Us
GDPR Team
Startin Group
Farmoor Lane, Redditch
B98 0SD
Email: gdpr@startingroup.co.uk
You may also lodge a complaint with the ICO: www.ico.org.uk
**Full listing of our “Manufacturers” and “Nominated Suppliers” together with “Various Sources” can be found below.