Privacy Policy
Effective Date
14 June 2025
Who We Are
This Privacy Policy applies to:
- Thomas Startin Junr Ltd (Company No. 00300464, FCA No. 521602)
- Startin Group Ltd
- Trading as: Startin Group and Adrenaline Collective
- Registered Address: Farmoor Lane, Redditch, B98 0SD
- Data Enquiries Email: gdpr@startingroup.co.uk
We are the Data Controllers responsible for how your personal data is collected, stored, and used across our websites,
dealerships, and services.
What We Collect
We may collect and process the following personal data:
- Name, date of birth, and contact details (email, phone, address)
- Driving licence details (e.g. for test drives or courtesy cars)
- Vehicle enquiry, purchase and service history
- Finance and credit application data
- Previous addresses and employment information (for finance checks)
- Bank details (for finance or direct debit purposes)
- Marketing preferences and communication history
- Device and browser information (via cookies and analytics)
- Social media interaction data (profiling and engagement insights)
- CCTV footage (on dealership premises)
- Call recordings (for training and monitoring)
- Recruitment information (CVs, application forms, interview notes)
How We Collect Your Data
We collect data when you:
- Submit enquiry, booking, or finance forms
- Visit or interact with our websites
- Sign up to marketing communications
- Enter a competition or survey
- Call or email one of our dealerships
- Visit our premises (CCTV)
- Purchase or service a vehicle
- Apply for a job
- Engage with us via social media
Legal Bases for Processing
We process your personal data under the following legal grounds:
- Consent - e.g. when you sign up for marketing communications
- Contractual Necessity - to fulfil sales, services, and finance agreements
- Legal Obligation - to comply with tax, regulatory, or legal requirements (e.g. HMRC, FCA)
- Legitimate Interests - including customer service, business improvement, fraud prevention, and security (e.g.
MOT/service reminders, CCTV, marketing based on existing customer relationship)
How We Use Your Data
We may use your information to:
- Respond to enquiries and provide customer support
- Arrange vehicle finance or service agreements
- Deliver reminders for MOTs, services, warranty or policy expirations
- Contact you about vehicles, offers, or services (with your consent)
- Improve our websites, services, and customer experience
- Analyse website usage and marketing performance
- Record calls for training and monitoring purposes
- Comply with legal and regulatory obligations
- Process job applications
- Ensure premises security (CCTV)
Data Sharing
We may share your data with trusted third parties, including:
- CRM & Dealer Management Tools: Keyloop, Dealerweb
- Marketing & Engagement Platforms: MGS360, Edynamix, CITNOW, Codeweavers
- Web Hosting/Development Providers: Bluesky Interactive (Startin), Clickdealer (Adrenaline)
- Document & Video Providers: ISTOREdocs, CITNOW
- Analytics & Ad Partners: Google Analytics, Meta (Facebook) Pixel
- Finance & Warranty Providers: third-party lenders or insurers
- Vehicle Manufacturers for customer care and warranty
- Regulatory Bodies: DVLA, HMRC, FCA
- Law Enforcement for fraud prevention or legal requests
Cookies and Tracking
Our websites use cookies to improve user experience, personalise content, and analyse site traffic. Please review our
full Cookie Policy for details on:
- Types of cookies used (essential, performance, targeting)
- How to manage or disable cookies via browser settings
- Your choices and consent preferences
Data Retention
We keep your personal data only as long as necessary. Examples include:
- Vehicle enquiries or purchases: up to 6 years
- Finance and warranty records: minimum 6 years
- Recruitment (unsuccessful candidates): up to 12 months
- CCTV footage: typically 30 days
- Call recordings: retained for 6-12 months
Your Data Rights
Under the UK GDPR, you have the right to:
- Access your personal data
- Rectify inaccurate or incomplete data
- Request erasure of your data (in specific cases)
- Restrict or object to processing
- Data portability - receive a copy of your data
- Withdraw consent at any time (e.g. marketing)
To exercise these rights, contact: gdpr@startingroup.co.uk
Marketing Preferences
With your consent, we may send you information about vehicles, services, promotions, or events.
You can update your preferences or opt out at any time via our website or your local dealership. All emails and SMS
include an unsubscribe option. Allow up to 14 working days for changes.
Data Security
We apply appropriate technical and organisational measures to protect your data. We regularly audit systems and train staff on data protection.
Third Party Websites
Our websites may contain links to other sites. This policy only applies to our websites. We are not responsible for the
privacy practices of external sites.
Changes to This Policy
We may update this policy periodically. The most recent version will always be available on our websites.
Contact Us
GDPR Team
Startin Group
Farmoor Lane, Redditch
B98 0SD
Email: gdpr@startingroup.co.uk
You may also lodge a complaint with the ICO: www.ico.org.uk
**Full listing of our “Manufacturers” and “Nominated Suppliers” together with “Various Sources” can be found below.