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Dacia releases British road trip inspired air fresheners!

06 November 2023

Dacia releases British road trip inspired air fresheners!

To celebrate the nation’s most sought-after road trip locations, Dacia, the brand synonymous with the outdoors, has released a limited-edition range of car air fresheners.

A study of 2,000 Brits conducted by Dacia has uncovered that 96% think that the UK has the best driving locations*. A list was curated by a panel of top travel experts, which was then put forward to the public for them to identify the best UK autumnal road trip locations.

The locations that were voted as the UK’s ultimate autumnal road trips are as follows:

  • The North Coast 500 route starting from Inverness, Scotland
  • The Coastal Way, Wales
  • The Jurassic Coast, from Poole to Lyme Regis
  • Cheddar Gorge through the Mendip Hills
  • Causeways Coastal Route, Belfast to Derry/Londonderry
  • Kendal to Keswick in the Lake District
  • The Cotswolds to Bath
  • Cat and Fiddle route (A53 then A54 followed by the A537) in the Peak District
  • Ribblehead Viaduct, North Yorkshire
  • Snowdonia’s Llanberis Pass, Wales

Taking on board this information, Dacia intends to change the ‘new car smell’, and transport the British public to some of our most beautiful road trip destinations. The brand has partnered with the award-winning perfumer: 4160 Tuesdays to capture the authentic scents of the most loved British road trips in all their glory.

Let's dive into the details of this aromatic adventure. #DaciaMakesScents 

The UK is the ultimate playground for adventurous motorists. There’s nothing quite like the refreshing aroma of the rolling hills, coastal wind and, er, cheese, to get you in the road trip mindset. Our custom range of air fresheners bring the essence of Great Britain's favourite destinations right into your car. It’s Dacia’s take on the ‘new car smell’.

Luke Broad, Dacia UK Brand Director

Regarding Dacia’s scent journey through Britain, Sarah McCartney of 4160 Tuesday stated: “Scents are the perfect way to encapsulate the beauty of Britain. No matter where you are, the smell of these air fresheners will instantly transport Brits to the beautiful road trip locations our nation has to offer.”

Right now, you can receive a Dacia air freshener for free when you purchase a Dacia vehicle! **

 * Research was conducted by 3Gem between 10th September and 12th September 2023, where 2,000 participants took part.
**While stocks last. Participating Retailers only. Available from 19th October 2023. 1 per customer.

Scent-sational Highlands (North Coast 500, Scotland)

Scent of earth and sea with pine trees and wild raspberries, with subtle notes of haggis.

The Coastal Whiff (The Coastal Way, Wales)

Seashore aroma with extra added daffodils, and a faint undertone of brine.

The Jura-scent Coast (The Jurassic Coast, England)

Seashore, plus ancient fossils and ice cream.

Eau de Gorge-ous (The Cheddar Gorge, England)

Moss, rocks, thyme, geranium, and grass, with gentle hints of cheddar cheese.