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The New Peugeot 408 at Startin Peugeot

18 January 2023

Meet the NEW Peugeot 408, PLUG-IN HYBRID.


The distinctive New 408 is now available to order.

]At Startin Group we are lucky to have the NEW PEUGEOT 408 on site from January 26th, with the New 408 launching in the UK on Wednesday 1st February 2023.

Pop into our showroom and discover its beauty.


Interested in the New 408?

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The new 408 will of course offer the latest generation PEUGEOT i-Cockpit which will see a digital display and a 10-inch infotainment touchscreen that can conveniently take care of your comfort, entertainment and navigation needs. The vehicle will feature a compact and ergonomically designed steering wheel that will provide optimal driver comfort.

The Peugeot 408 will be available with a range of powertrains, including two rechargeable Plug-in Hybrids with 180 and 225 bhp respectively, as well as a PureTech 130 bhp petrol version. All three are coupled to an eight-speed EAT8 automatic gearbox. An all-electric 408 will follow.

Efficiency, connectivity and instinctive driving pleasure: the market and customers

Efficiency was a key concern for the designers of the new Peugeot 408 since the combination of efforts in terms of aerodynamics, weight reduction (from 1396kg) and low-emission engines means that the vehicle can now boast remarkably low average energy consumption (under homologation), both for the hybrids as well as for the 130bhp petrol version.

Enter a world of choice with the alluring new 408, available to discover online now. Featuring: a dynamic drive position, serious build quality and seamless technology with the choice of efficient petrol or plug-in hybrid power too.

The eye-catching new PEUGEOT 408 stands out first and foremost for its dynamic fastback silhouette and unmistakable style. The feline stance is typical of the latest Peugeot models, with its sharp lines and colour-coded grille, blending in perfectly with our unmissable new emblem. The all-new PEUGEOT 408 is a perfect blend of fastback, saloon, hatchback and SUV styling, and will come in a range of efficient powertrain options, including petrol and plug-in hybrid to start, with full electric being added down the line.

Powered by six cameras and nine radars, a suite of 30 advanced driver assistance systems provides peace of mind and safety. These include:

  • Adaptive Cruise Control with Stop and Go function
  • Night Vision, which warns of animals, pedestrians or cyclists in the lane before they appear in the high beam
  • Long-range blind spot monitoring (75 metres)
  • Rear Traffic Alert, which warns of potential hazards when reversing

i-Cockpit® 3D

Enjoy immersive control with a 10" touchscreen, Focal Hi-Fi*, customisable i-Toggles, voice recognition & compact steering wheel.

Stunning Angles

From the front to the back, its sculpted sides and its cat ears, the new 408 has unexpected etched into its DNA.

Elegantly Powered

Choose between efficient petrol or plug-in hybrid power. With plug-in hybrid enjoy the best of both worlds with the option of 100% electric or combined hybrid driving modes.

At Peugeot, we believe that life is better with allure. With its unique looks, innovative fastback silhouette and unbridled elegance, the new 408 is the perfect expression of Peugeot's philosophy and inventiveness. Unexpected from every angle, it has been designed for lovers of cars and of life, who want to break free from the traditional while seeking responsible pleasure. It encompasses all of Peugeot's technological demands - controlled efficiency and a connected digital experience - and all the emotions associated with instinctive driving pleasure and a peaceful journey.

Linda Jackson, CEO of Peugeot

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