The New Peugeot 408. WOW Certified at Startin Peugeot

The new Peugeot 408 has arrived with a bold new presence and unmistakable French style. Now available at Startin Peugeot Redditch and Startin Peugeot Worcester, this striking fastback blends design, innovation and everyday practicality in a way few cars in its class can match.

From its sculpted silhouette to its dramatic new lighting signature, the Peugeot 408 is designed to stand out. It is the first Peugeot to feature illuminated PEUGEOT lettering across the rear, paired with the illuminated shield badge at the front. The result is a confident, modern look that truly earns its WOW Certified status.

An exclusive new Flare Green body colour makes its debut on the 408. Depending on the light, it shifts from vibrant yellow tones to deep green, highlighting every contour of the car’s dynamic bodywork.

Electric, Plug In Hybrid or Hybrid Power

The new Peugeot 408 offers a choice of advanced powertrains to suit every lifestyle.

The fully electric Peugeot E 408 delivers smooth, responsive performance with up to 283 miles of range and rapid charging capability. It also introduces EV specific features including Battery Preconditioning, Vehicle to Load functionality and Plug and Charge capability for easier public charging.

For drivers wanting flexibility, the Plug In Hybrid 240 e DCS7 combines strong petrol performance with an urban electric range of up to 53 miles. The Hybrid 145 e DCS6 offers efficient electrified driving with automatic battery recharging while on the move.

Whether you are commuting through Worcestershire or heading further afield, the 408 delivers composed handling, an elevated driving position and impressive refinement.

A Premium Connected Experience

Inside, the Peugeot 408 showcases the latest generation PEUGEOT i Cockpit with a 10 inch digital instrument cluster and 10 inch central touchscreen angled towards the driver. Customisable i Toggles provide quick access to key functions, while ambient lighting and refined materials create a welcoming, high quality feel.

Through the MyPEUGEOT app, owners can stay connected with features such as remote locking, vehicle location, maintenance alerts and thermal pre conditioning for electric models.

With generous rear legroom and up to 536 litres of boot space, the 408 also delivers everyday practicality alongside its dramatic design.