FOUR FOR KIA AT 2024 WHAT CAR? AWARDS

Kia UK has won four awards at the 2024 What Car? Car of the Year awards, including major category wins for the Kia Sportage and Kia EV6.

For the second consecutive year, the Kia Sportage was awarded the ‘Best Family SUV’ award. The judges rated it ahead of all other rivals in one of the most popular and hotly contested classes in the UK.

Two years on from winning What Car?’s overall ‘Car of the Year’ award, the Kia EV6 is still seen by many as setting the standard for EVs in its class. The car has won the 2024 ‘Best Family Electric SUV’ award, ahead of several newcomers in an increasingly competitive segment.

The all-new Kia EV9, on-sale in the UK since early January 2024, was also awarded the ‘Best Electric 7-Seater’ prize. A sub-category of the ‘Best 7-Seater’ award, the EV9 was praised by the judges for its capabilities and value compared to rivals

Kia’s fourth trophy is the ‘Tow Car Award’, normally reserved for an individual vehicle, but this year recognising Kia’s wide range of towing-capable cars. Several of Kia’s cars offer a high towing capacity, including the popular Sportage, Sorento, EV6, and – now – the EV9, the latter offering a braked towing capacity of up to 2,500kg in all-wheel drive, dual-motor format.

Paul Philpott, President & CEO, Kia UK, commented:

“What Car? is one of the most trusted and reliable names for UK motorists, and recognition in the annual ‘Car of the Year’ awards is a powerful endorsement. We are therefore immensely proud to see three of our cars recognised as best-in-class in 2024, and our wider model line-up for their towing capabilities. The Sportage in particular continues to be a top performer for families everywhere, while the award-winning EV6 and EV9 represent the benchmark in their respective segments as more buyers go electric for the first time.”