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Startin Nissan Worcester Welcomes Nissan’s People-First Motability Campaign

Date Posted: 01 March 2026

At Startin Nissan Worcester, we believe Motability is about far more than simply choosing a car. It is about independence, confidence and living life on your own terms. That is why we are proud to share Nissan’s powerful new Motability campaign, Own Your Style, which puts disabled people front and centre.

This latest campaign represents a meaningful shift in automotive advertising. Instead of focusing purely on vehicle models or pricing, the spotlight is on real Motability customers and the Nissan vehicles that support their everyday lives.

A new standard for Motability storytelling

Own Your Style celebrates individuality and authenticity by showcasing genuine Motability customers and their stories. Each participant brings their own perspective, personality and lived experience, helping to challenge outdated stereotypes and reshape how disability is represented within the automotive industry.

The campaign forms part of Nissan’s long-term commitment to accessibility and inclusion through the Possibilities Project. This initiative is designed to break down barriers and create meaningful change for disabled people across sport, community and mobility.

Six individuals feature in the campaign, all supported through the Nissan Possibilities Project. Participants include athletes and community advocates, as well as individuals connected to initiatives such as partnerships with Sported UK and The Richard Whitehead Foundation, alongside the Dare to Defy documentary series on Prime Video.

Current Motability offers available now

Nissan currently offers a range of vehicles through the Motability Scheme in the UK, making it easier to find the right car to suit your needs. Models available include the versatile Nissan Juke, the popular Qashqai SUV, the spacious X-Trail, the advanced electric ARIYA and more.

Some of the highlights you may be able to order today include:

  • Nissan Juke available from NIL advance payment
  • Nissan Qashqai available from £149 advance payment
  • Nissan X-Trail family SUV from competitive advance payments around £2,499.
  • Nissan ARIYA, Nissan’s electric SUV, with advance payment offers from £3,249.
  • Nissan Micra available with a Motability offer on select models.

All vehicles leased through the Motability Scheme come with insurance, servicing, maintenance, tyre replacement and RAC breakdown cover included in the monthly cost, along with the ability to choose adaptations to suit your individual needs.

VIEW OUR MOTABILITY SCHEME OFFERS HERE

Supporting Motability customers in Worcester

“We're delighted to be able to invite people we've supported through the Nissan Possibilities Project to feature in our new Motability campaign. It's so important to us that our advertising is authentic and reflects the voices and experiences of real customers. Nissan has a long history of supporting the disability community, and we remain committed to ensuring disabled people feel seen, represented, and heard. All our dealerships have trained Motability experts on hand to support, and we look forward to welcoming many more happy Nissan Motability customers in 2026.”

Fiona Mackay, Nissan Marketing Director

Finding your perfect Nissan Motability car

If you are searching for Motability cars in Worcester, Nissan Motability deals near Worcester or accessible leasing solutions in the West Midlands, Startin Nissan Worcester is here to help. Our Motability Specialists will work with you to explore current offers, discuss adaptations and find a solution that fits your lifestyle and mobility requirements.

Visit Startin Nissan Worcester to discover how Nissan’s Own Your Style campaign brings real stories to life and how we can help you find the right Motability vehicle today.

Contact our Team at Startin Nissan to Discuss our Motability Scheme offers

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Finance Disclosure

Startin Group Ltd and Thomas Startin Junr Ltd are Appointed Representatives of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd's permissions as a Principal Firm allows Startin Group Ltd, Thomas Startin Junr Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required

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Thomas Startin Junr Ltd- Company Number 00300464. Startin Group Ltd- Company Number 00543964. FCA No. 521602. Registered in England & Wales. Registered Office: Address: Far Moor Lane Coventry Highway, Redditch, Worcestershire, B98 0SD.   Data Protection No: Z4981084, ZA013456